SCALEME
Services / Web design
Service — Web design & development

Web design for products that need to sell.

For early-stage founders who need a site that earns customers, not just compliments. We handle positioning, copy, design, build, launch — the whole stack from message to live URL.

The problem

Most early-stage sites look fine, and convert no one.

Web design at the early stage isn't a styling problem. It's a strategy problem dressed up as a design problem. The fix isn't a prettier hero — it's the four things below.

01

The template lookalike

Big hero, three feature cards, a "trusted by" row with stock logos, a vague gradient. Every YC-stage site looks the same now. The template is doing the talking, and the actual product is invisible.

02

The feature-list trap

Your site reads like the product backlog. "Powerful integrations." "Built for teams." Customers don't buy features — they buy outcomes they can describe to themselves. Most early sites skip that translation entirely.

03

The founder-eye problem

You picked the design because it looks like brands you admire. But your buyer isn't on Awwwards. They're trying to figure out in eight seconds whether you solve their problem. The site has to do that work — not impress your taste.

04

The "we'll redo it later" site

Slapped together pre-launch, then never touched. Six months in, the copy is stale, half the links are broken on mobile, and you're caveating it on every sales call. The "later" never comes.

What we do
01

From message to live URL.

Web design isn't pixels. It's the chain from "who is this for" all the way down to "the page loads in 1.2 seconds." We do the whole chain. You're not stitching together a positioning consultant, a designer, a copywriter, and a developer.

01
Positioning & messaging
Before any pixel. We figure out who you're for, what they're trying to do, and what your product makes possible for them. The site is downstream of this — if positioning is fuzzy, no amount of design saves it.
02
Information architecture
Page structure, section order, scroll logic. What does someone need to read first, second, third to go from "what is this" to "I want to try it." Most early sites bury the answer to "what is this" three sections deep.
03
Copywriting
Hero, sections, CTAs, microcopy, error states. Written in your voice, but to your buyer's brain. We write the page; you edit until it sounds like you — not like an agency wrote it.
04
Visual design & art direction
Type system, color, layout, imagery direction. Distinctive without being weird. Founder sites should look like real products — confident and considered, not a Framer template with the colors swapped.
05
Development
Webflow, Framer, or hand-coded Next.js — we pick the stack that fits how technical you are and how often you want to update. You should be able to change copy without paying us.
06
Analytics & tracking setup
GA4, Plausible, PostHog — whatever you use. Goal events, scroll depth, CTA clicks configured properly. You'll know which sections and CTAs are working from day one, not from guesses.
07
Handoff & training
A recorded walkthrough, a written guide, an editable CMS. You can update copy, add a press logo, ship a new landing page without putting in a support ticket. We're not your hostage situation.
Who we work with

Built for early-stage products with paying customers.

Web design pays back fastest for products where the homepage actually does sales work — every visitor matters, every CTA gets measured. Here's where we focus.

SaaS

Pre-seed and seed SaaS

You've shipped, you have a handful of paying customers, and the site is the one you threw up in a weekend last year. Time for a real one — built around who actually pays, not who you originally thought would.

Courses

Course creators & cohort programs

High-ticket sales and launch windows mean a landing page can swing a launch by tens of thousands. We design pages around the actual decision path — objections, social proof, urgency, sequence.

Indie products

Solo founders & indie hackers

You shipped a product. You have an audience. Now you need a site that punches above its weight — looks like a real company, even if it's currently just you and a Stripe account.

Newsletters

Paid newsletters & memberships

Free-to-paid conversion lives or dies on the landing page. We design pages that articulate the why, kill the friction, and make subscribing feel like the obvious next step.

Engagement timeline
02

What the typical build looks like.

Most projects run four to six weeks end to end. Faster if scope is tight (a landing page, a refresh). Longer if it's a full multi-page site with custom development.

WEEK 1

Positioning & discovery

We dig into your product, your customer interviews (or run a few if you don't have them), your competitors, your sales calls. Output: a written positioning brief that becomes the source of truth for every page decision after.

WEEK 2

Architecture & copy

Page structure, section-by-section outlines, then copy drafts. We share early — you react fast. Most of the strategic decisions get made and locked here, before anything visual exists to distract from them.

WEEK 3

Visual design

Type system, color, components, page-level design. We send two directions in the first round and converge from there. Done in design tools that match the build stack so nothing gets lost in translation.

WEEK 4–5

Build & QA

Build out in your chosen stack. Mobile-first, performance-budgeted, all states (hover, focus, error, empty). Cross-browser and cross-device QA before launch. You get a staging URL to break things on.

WEEK 6

Launch & handoff

DNS, redirects from old URLs, analytics live, sitemap submitted. Then a recorded walkthrough so you can edit, add pages, swap copy, and run the site yourself. We're around for two weeks of post-launch fixes.

The standard we ship to.

Quality bar Every project No exceptions

A site we'd be willing to put our name on.

A lot of agencies hand off work that's "fine." We don't ship sites that are fine. The below are commitments, not aspirations — if a build doesn't hit them, we don't launch. This page itself is held to the same bar; if any of it doesn't, tell us.

Sub-1.5s LCP on every pageLargest Contentful Paint measured on real mobile devices, not laptop dev tools.
Lighthouse 95+ across the boardPerformance, accessibility, and best practices. Audited before every launch.
A real point of viewNo template lookalikes. If your site could swap logos with three competitors, we missed.
Copy you'd actually say out loudNo "leveraging synergies." Every line passes the read-aloud test.
Editable without usYou can update copy, swap images, ship landing pages — without a developer.
Tracking from day oneGoal events, CTA tracking, scroll depth set up before launch — not retrofitted later.
How we charge
03

Fixed price. Quoted per project.

Every engagement is a fixed quote agreed before we start. No hourly billing, no scope-creep invoices. The two models below cover most of what founders need.

Engagement type 01

Site build

Positioning, copy, design, development, launch. Fixed price agreed before kickoff based on scope — number of pages, complexity of build, custom development needs. No hidden line items.

Best fit: You need a new site (or full rebuild) and you want it done in four to six weeks without managing five vendors.
Engagement type 02

Landing page

A single high-converting page — for a launch, a campaign, a paid traffic destination, a waitlist. Same process compressed: positioning, copy, design, build. Usually two to three weeks.

Best fit: You have a homepage that works fine, but you need a dedicated page that does specific sales work — and does it well.
Quotes come through the contact form. A solo founder with a five-page SaaS site has different needs than a course creator running a launch. Tell us what you're building and what success looks like — we'll send back a written scope and fixed price within two business days.
Common questions

Things founders ask first.

What platform or stack do you build on?

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Webflow, Framer, or hand-coded Next.js — we pick based on how often you'll want to update, how custom the design needs to be, and how technical your team is. Webflow is the default for most marketing sites because non-technical founders can edit it without breaking anything. We'll recommend on the discovery call.

Do you write the copy or do I?

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We write it. You edit it until it sounds like you. Copy is part of the build, not a separate workstream — design without copy is wallpaper, and copy without design is a Google Doc. If you'd rather write copy yourself, we'll work from your drafts, but most founders find that the writing is the part they were dreading anyway.

What happens to my current site during the build?

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It stays live until we cut over. Build happens on a staging URL only you and we can see. On launch day, we redirect old URLs to new ones so existing pages keep their traffic, point DNS, verify analytics fired, and watch for anything weird. The cutover usually takes an hour.

Do you also do brand identity or logos?

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Not as a separate service. We'll evolve an existing brand — refine the type system, palette, voice, and visual treatment — but starting a brand from scratch (logo, full identity system, brand guidelines) is a different discipline. If you need that, we'll point you to brand designers we trust.

How involved do I need to be?

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Heavy in weeks one and two, light after that. Positioning and architecture need your input — you're the one who knows your customers. Once the strategy is locked, we ship and you react. Most founders spend three to five hours per week during the project; less than that and the build risks going off-piste.

What if I want changes after launch?

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Small edits — copy tweaks, swap an image, add a logo to the press row — you handle yourself in the CMS. We include a recorded walkthrough and a written guide so this is doable without us. Bigger changes (new pages, A/B tests, structural updates) we handle on a per-project basis or as a monthly retainer.

Can we start with just a single landing page?

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Yes. Single landing pages are a common starting point — for a paid traffic destination, a launch, a waitlist, a specific campaign. We run the same process (positioning, copy, design, build), just compressed to two to three weeks. Some founders use this as a low-commitment way to see how we work before committing to a full site.

Let's talk about your site.

Tell us what you're building and what the site needs to do. We'll come back with a written scope and fixed quote — no pitch decks, no pressure.